COOKIES POLICY

This Cookies Policy explains how Peak Potential Adventures Pty Ltd (“Peak Potential Adventures”, “PPA”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website.

This policy should be read together with our Privacy Policy.

Last updated: 4 October 2026

What Are Cookies

Cookies are small data files that websites may store on your device when you visit them. They can help websites operate correctly, remember preferences, understand how visitors use the site and support analytics and marketing activities.

Some cookies operate only during your browsing session, while others may remain on your device for a set period.

Cookies may be set directly by Peak Potential Adventures or by third-party services used on our website.

How We Use Cookies and Similar Technologies

We may use cookies and similar technologies for the following purposes:

Essential website functions — to support website security, forms, page functionality and other features necessary for the site to operate.
Performance and analytics — to understand how visitors use the website, including pages visited, time spent on the site, device and browser information and how visitors arrive at the site.
Advertising and campaign measurement — to help us understand the effectiveness of advertising campaigns and, where applicable, provide more relevant advertising through services such as Google and Meta.
Website preferences — to remember certain choices or settings where relevant.
Third-party services — some services integrated with or linked from our website may use their own cookies or tracking technologies.

Information collected through cookies and similar technologies may include IP address, browser and device information, pages viewed, referring websites, interactions with pages and other website usage information.

Analytics

We may use services such as Google Analytics to understand website traffic and how visitors interact with our website.

These services may collect information such as pages visited, approximate location, device and browser information, session duration and how a visitor reached our website.

We use this information to help improve our website, content, services and marketing.

Advertising and Tracking Technologies

We may use advertising and measurement technologies, including the Meta Pixel and Google advertising or analytics technologies.

These technologies may collect information about visits to our website and interactions with particular pages or content. This information may be provided to the relevant platform to measure advertising performance, understand website activity and support advertising audiences.

Information collected through these technologies may include IP addresses, URLs, pages visited, browser and device information, session activity and other online identifiers.

We do not intentionally use advertising or tracking technologies to collect medical or health information submitted by participants through booking, enquiry or participant forms for advertising purposes.

Adventure Updates and Website Forms

Our website includes forms that allow you to contact Peak Potential Adventures or subscribe to Adventure Updates.

Cookies or similar technologies may be used to support the operation, security and performance of these forms.

Information that you voluntarily provide through these forms is handled in accordance with our Privacy Policy.

Third-Party Websites and Services

Our website may contain links to or integrate with third-party services such as booking platforms, payment providers, social media platforms, analytics services and other travel-related providers.

When you interact with a third-party service or leave the Peak Potential Adventures website, that provider may use its own cookies or tracking technologies.

The collection and use of information by those providers is governed by their own privacy and cookie policies.

Managing Cookies

Most web browsers allow you to view, block or delete cookies through their privacy or security settings.

You may also be able to configure your browser to notify you when a website attempts to set a cookie.

Blocking or deleting some cookies may affect the way certain parts of our website operate or prevent some features from working correctly.

Where website cookie or privacy controls are provided, you can also use those controls to manage available preferences.

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes to our website, technology, service providers, marketing activities or privacy practices.

The current version will be published on our website with the date it was last updated.